The co-branding strategy “Our startup – explains Giada Marabotto – was born as a reaction to the crisis , which is affecting all sectors. For this reason, we have decided to involve some Italian bookshops, installing corners to inform and guide customers on the agencies’ programmes”. Entering the bookshop, in practice, the consumer. Who is…
Day: April 3, 2023
Travel startup renews tourism Suite Travel is the
That have blown out less than five candles. According to analysts, the most recently established companies are digital-native , therefore in tackling the health emergency, they have a better start than their older sisters. In 2021, then, the services related to marketing and advertising will be the ones to. W hich the largest budgets will…
The medium range of restaurants will still suffer
A significant insight that emerges from the research concerns the perception of safety: the half of the interviewees feel less exposed to the risk of contagion in restaurants, where social distancing is respected, rather than visiting family and friends. Reopening within reach of smartphones Again according to TheFork, out of a sample of 13,000 Italians,…
All these activities have resulted in a total investment of
Delivery and take-away have become, in the last year, the lifeline for catering. While waiting for the return to everyday life, TheFork – the app for online booking in the best places at discounted prices – presented a balance sheet on the impact of the pandemic in a sector that has been put to the…
Novartis Reimagining the world of medicine
Born to rediscover friendships and loves from the past, social networks are today a more than valid tool for any type of company. On the other hand, what we all do on a daily basis is very different from the annual catalog of subscribers initially imagined by Zuckerberg: we comment and share news, we learn…
The two things travel together
Evidently these people have never heard of the long tail theory . Secondly the structural age of a certain type of company, which often works almost exclusively by word of mouth or. With a network of commercial agents who view the web with distrust. Communication and marketing are and what the real prospects are. Basically,…
There are books that a good copywriter
Shift Higher Education Masterclass for a targeted path designed for those who are always ready to get involved and never stop training. Interesting blogs and profiles There are many people who deal with the subject of writing and copywriting, we have selected some people who have worked in this world for a long time and…
Ninja Academy To become a ninja warrior
After the collection phase, based on the required objectives, devise a strategy and last but not least , use your creativity to design and write the necessary content. copywriters; copywriting How do you become a copywriter? All roads lead to copywriting , we could say! Because there isn’t just one answer and there isn’t just…
I really like writing and would love to work in
But that’s not all: in the first week of the reopening of our museums to the public, from 4 to 9 May 2021, there was a real boom in real visitors, confirming that the digital offer is not an end in itself but is a formidable tool to stimulate the desire to come, or to…
The Uffizi Decameron format
Just what online users are looking for. They want to interact with other people and be able to communicate with the company itself and expect to easily find all the information, insights and reviews they are looking for (interaction). In addition to this, they seek lightness and leisure, empathy, companionship and, now more than ever,…
Underlying everything however there are two
Ggain to the 24-hour assistance provided by chatbots that are increasingly efficient in understanding and solving problems, or to the Personal Shoppers who guide the customer in choosing and purchasing. consumer; agency; experience; experience; relation; online; personalized offer Art, social media and digital initiatives. Interview with the Uffizi Galleries Let’s talk about art, cultural heritage,…
They come into contact with a brand through different
Today’s consumers are much more informed and more attentive to the experience than to the price or quality. channels and at different times, they don’t differentiate between physical and digital, their purchasing process can start online and materialize in a store or vice versa. And what they expect is to have a coherent and integrated…