Instagram, the increasingly advanced tools designed for e-commerce and the stabilization of influencer marketing are now the daily bread for marketers. However, this system of promotion and dissemination of messages and contents developed autonomously, leaving gray areas in terms of transparency that were only subsequently regulated. In the past, the debate on the use of…
Day: April 3, 2023
The ways of collaboration between a company and a popular person
On social networks are different. In summary, we can find several wordings. Affiliated – when the influencer. Earns a percentage (often minimal) from each purchase made from links they have shared. Gifted by – .When it is a gift. For example a holiday. Adv – when the .Creator receives a fee for the content. Frequently…
The fanpage is a free marketing space that must be exploited to the fullest
Posting the same ones over and over again can bore customers, causing them to unfollow the page. Be visible . To generate traffic on the page, it is necessary to give it visibility through corporate communication tools, for example by inserting a link to the fan page on the website or in advertisements. A link…
Burger King and the Stevenage Challenge, between video games and free sandwiches
Do you know Stevenage Football Club ? Probably not, and apparently there’s no reason to. The team ended the 19/20 season in the penultimate place of the fourth (and last) English division. Yet, during the last season, Stevenage incredibly became the most famous club in the online world thanks to a partnership with Burger King…
The brand of personal hygiene products, owned by Unilever
Know the terms and conditions facebook has set up terms and conditions for both personal profiles and pages. These can change at any time, without the user being informed. It is the entrepreneur’s duty to periodically. Check that the material published. Or rather shared. Always complies with the terms and regulations. Promotions and contests facebook…
All the ideas to make Facebook the best business ally
knowledge of best practices , familiarity with tools , study of the behavior of the reference target . These are the fundamental elements to ensure the success of any marketing action on social media. Who said that, through Facebook , you can’t sell? Is anyone still convinced that a popular platform is of no use…
Having the pulse of the situation, reading what
From stop service communications, for example, to reassurances about keeping products in stock or for sale online, perhaps we will be able to invent new techniques to communicate the usual in a distinctly unusual way or perhaps to sanctify it definitively. Creativity and flexibility to communicate during the health crisis A greater effort of creativity…
The only certainty is an expansion of the smartworking
To sentiment analysts and press offices – is precisely. Having to act in a changing context, the implications of. Which are not even remotely predictable. It is not possible to imagine the economic return of this period of emergency . As well as the next moves regarding commercial activities. Online and offline. Those of public…
The censors of the Internet were immediately
The photo showed the girls enjoying two slices of pizza, while two untouched pizzas appeared on the table at the same time. unleashed, but Chiara had answered everyone with a smile: “Ferragni sisters love pizza (and our pizzas never end)”. Chiara and Valentina Ferragni, storm for the photo of the pizza | Women Magazine Those…
Perhaps someone will remember the image that Chiara had spread
the impression (the number of times a post appears on a screen); the number of interactions (likes, comments, shares); referral traffic (to measure the traffic that a link brings to a site, whether corporate or connected to a campaign). Natangelo on Il Fatto Quotidiano (2016) Chiara Ferragni’s secret Impossible not to consider the example of…
Consistency must be the basis of the work
Through word of mouth, or rather through sharing. The influencer reaches thousands, sometimes millions, of people, influencing not only their purchases. With great interest from brands. But also lifestyles and opinions . One might think that an influencer is simply in the pay of a company and that. Based on requests. He publishes or sponsors…
The influencer is a person who manages to direct the market
It can be used to monitor brand and competitor opinions, as well as find industry influencers . Absolutely recommended for companies that have a blog in SEO key. Mention has two versions: a free one and a PRO for professionals, with more features. Mention Are reputation and SEO connected? The answer is yes. There are…