Mediated reality or extended reality is indicated among the 2020 trends by the International Data Corporation , with forecasts of a growth of 78.5% ($18.8 billion) compared to 2019 ($10.5 billion). According to Accenture , B2B business is overtaking B2C. Growth is estimated at 134% and 69% respectively over the next three years. Although immersive…
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New rules and old habits: how to communicate during an epidemic
Have breakfast at the bar, go to our newsagent’s, go to work by bicycle. Shopping on Saturday afternoon, the gym on Sunday morning. What happens when an extraordinary event like an epidemic breaks into our lives, changing our habits? Eco della Stampa represents a privileged observatory for monitoring emerging behaviors and communication styles. What…
We need to do things big and well because by making
Certainly between the pre-quarantine and quarantine. Period there was a large increase in the use of tools to make video conferences. And allow smart working. Platforms such as zoom, skype. Whereby and many others allow you to have meetings. With anyone while staying at home. Despite this. Still today many think it is better to…
The only thing we can do is reasoning related
Let’s get practical: what are the digital strategies suitable for increasing online brand awareness? “I can tell you that brand awareness and lead generation do not have a perfect recipe. to the targets , therefore to the reference audience and the tools that are most used by that audience. As far as the most suitable…
The light bulb went on and the change began
I was a salesman who went around clubs, in direct contact with customers. I took advantage of the wealth of knowledge and contacts I had accumulated over time to understand that needs were changing: “How do Facebook and Instagram work?”. From «Stay Focused» we moved on to «We can do it» and we expanded the…
Which I chose to seize and cultivate
resilience and serenity . Adapt communication to a sensitive approach to customer needs and everyone’s difficulties, enhancing the attractions of one’s own reality in a responsible manner. “Dream now – Travel later” , for example, is written on the homepage of the official Swiss tourism. Website , or “Please, take care of yourself” is the…
Although the crisis seems to suggest a drop
An analysis of the information we have available about the social audience, the visitors to our site and, in general, customers always helps us to understand whether what we are communicating reaches the target or not. Know what the actual conversion rate is between views and bookings . Or how loyal the clientele is, or…
The same storytelling must be modulated to ensure
As for Europe, for now, the most affected are the airlines and shipping companies with a 90 percent drop in demand. For travel agencies and tour operators the losses are around 70%”. Faced with such a profound upheaval of plans, even the communication of a tourist reality – whether it is a destination or a…
The communities are personal and it is said that
This will allow you to master the opinion of users and potential customers with foresight and adjust the business strategy and content accordingly. It also works for freelancers and small personal businesses, and anyone who benefits from access to audience demographic information. Account creator: the ad hoc profile for influencers? Finally, let’s move on to…
This is becauseas mentioned
Things changed in 2016 with the introduction of the business option, with the aim of allowing companies to use Instagram in a professional way and to bring advertising here too. With a company account, a very wide range of opportunities opens up. Here they are: More articulated contacts that allow you to add email, telephone…
The personal profile is therefore suitable for those
With the community and propose literary content? Are you a medium-sized company that produces garden furniture and is about to launch its e-commerce? Each situation, activity and objective may require the use of one or more different channels. In all three examples we have given, Instagram may be the right channel for communicating, but it…
However, we try to remain consistent with
During this phase 2? “We always focus on social media and online channels, but this time the themes are to restart and restart safely “. The next goals? “Covid-19 has certainly changed plans by changing priorities, speeding up many projects and slowing down others. our strategy and with our offer, without changing our nature and…